Dealing with customer complaints - Basingford Retail

The Challenge :

A pattern of customer complaints had emerged around how staff handled negative feedback — customers felt unheard and poorly treated. With high staff turnover, the solution needed to be quick to deploy, easy to repeat, and consistent across locations.

My Approach:

A short asynchronous eLearning course in Articulate Rise, structured across six lessons guiding learners from pre-interaction preparation through to extracting learning from feedback. I applied the Kirkpatrick Model to frame evaluation across four levels.

Highlights
Tools Used
Articulate Rise
Vyond
Claude AI